New - Enhance Your Outreach with Advanced Personalized Variables in SalesRobot
SalesRobot has introduced support for more Personalized Variables. This feature helps you create hyper-personalized messages by dynamically adjusting the content based on the available data in your leads’ profiles. This flexibility makes your outreach feel more authentic and tailored to each recipient, increasing engagement and response rates.
SalesRobot now supports conditional logic in your messaging, meaning that your messages can adapt to the available data for each lead. If certain variables, such as a mutual connection or volunteer experience, are present, the message will automatically include that personalized information. If no such data is available, the system will default to a more general message. Here’s how the new messaging system works:
Here is an example of how the message will change based on the available variables in your leads' profiles:
- {% if topRecommender %}: If the lead has a top recommender listed on their profile, the message will reference that.
- Example: "P.S. love the rec from John Doe!"
- {% elsif topVolunteerExperience %}: If the lead has volunteer experience, the message will include a mention of that.
- Example: "P.S. great work volunteering at Habitat for Humanity!"
- {% elsif mutualConnectionName %}: If the system detects a mutual connection between you and the lead, it will mention the connection.
- Example: "P.S. we have a mutual connection in Sarah Smith!"
- {% else %}: If none of the above variables are available, the message will still work by sending a more general note.
- Example: "So are you usually active on LinkedIn, how do you find it on here?"
This new feature makes your outreach even more personalized, creating a genuine connection with your prospects. Instead of sending the same message to every contact, SalesRobot dynamically customizes each one, ensuring it’s relevant to the recipient.
- Increased engagement: Personalized messages resonate better, improving response rates.
- Efficient automation: You don't have to manually tweak messages for each prospect—SalesRobot does it for you!
- Higher conversion: By fostering a personalized connection, you increase the chances of turning cold leads into warm ones.
Create a New Campaign: While setting up your campaign, use these conditional variables in your message templates.
SalesRobot Handles the Rest: The system will automatically adjust the message based on available data.
Monitor Results: As your campaign runs, track the increased engagement and adjust your strategies accordingly.
This new feature streamlines your outreach process and boosts effectiveness with minimal effort.
How It Works
SalesRobot now supports conditional logic in your messaging, meaning that your messages can adapt to the available data for each lead. If certain variables, such as a mutual connection or volunteer experience, are present, the message will automatically include that personalized information. If no such data is available, the system will default to a more general message. Here’s how the new messaging system works:
Conditional Messaging Example
Here is an example of how the message will change based on the available variables in your leads' profiles:
{% if topRecommender %}
Hey {{firstName}}, great to connect.
So are you usually active on LinkedIn, how do you find it on here? P.S. love the rec from {{topRecommender}}
{% elsif topVolunteerExperience %}
Hey {{firstName}}, great to connect.
So are you usually active on LinkedIn, how do you find it on here? P.S. great work volunteering at {{topVolunteerExperience}}
{% elsif mutualConnectionName %}
Hey {{firstName}}, great to connect.
So are you usually active on LinkedIn, how do you find it on here? P.S. we have a mutual connection in {{mutualConnectionName}}
{% else %}
Hey {{firstName}}, great to connect.
So are you usually active on LinkedIn, how do you find it on here?
{% endif %}Message Breakdown:
- {% if topRecommender %}: If the lead has a top recommender listed on their profile, the message will reference that.
- Example: "P.S. love the rec from John Doe!"
- {% elsif topVolunteerExperience %}: If the lead has volunteer experience, the message will include a mention of that.
- Example: "P.S. great work volunteering at Habitat for Humanity!"
- {% elsif mutualConnectionName %}: If the system detects a mutual connection between you and the lead, it will mention the connection.
- Example: "P.S. we have a mutual connection in Sarah Smith!"
- {% else %}: If none of the above variables are available, the message will still work by sending a more general note.
- Example: "So are you usually active on LinkedIn, how do you find it on here?"
Why This Matters
This new feature makes your outreach even more personalized, creating a genuine connection with your prospects. Instead of sending the same message to every contact, SalesRobot dynamically customizes each one, ensuring it’s relevant to the recipient.
Benefits:
- Increased engagement: Personalized messages resonate better, improving response rates.
- Efficient automation: You don't have to manually tweak messages for each prospect—SalesRobot does it for you!
- Higher conversion: By fostering a personalized connection, you increase the chances of turning cold leads into warm ones.
How to Use This Feature
Create a New Campaign: While setting up your campaign, use these conditional variables in your message templates.
SalesRobot Handles the Rest: The system will automatically adjust the message based on available data.
Monitor Results: As your campaign runs, track the increased engagement and adjust your strategies accordingly.
This new feature streamlines your outreach process and boosts effectiveness with minimal effort.
Updated on: 10/09/2024
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