How to Set Up A/B Testing in SalesRobot

You can create A/B test campaigns in SalesRobot to compare different message variations within the same sequence.

This helps you identify which version drives better acceptance and reply rates.

Here's how you can do it:

Creating an A/B test campaign

• Head over to SalesRobot, and on the campaigns page, click on Create Campaign

• Choose your campaign type (Create campaign with LinkedIn or Create campaign with Email and LinkedIn).

• Select I'm an Advanced User.

• Add a **name **for your campaign and continue.

• Select how you want to add your leads (LinkedIn Search URL, Sales Navigator URL, CSV, Lead List, etc.), Let's take LinkedIn Search.

• Then paste your LinkedIn search URL, on this page here:

• Click on Save and proceed to Sequence.

Setting up A/B testing inside the sequence

• Choose **From Scratch **option to build your sequence.

• In Step 1 (Send Connection Request), click on the "+" icon next to the step.

• This will create a second version of the same step.

• Edit Variant A with your first message, and then edit Variant B with a different version of the message (change the hook, tone, CTA, or structure).

• You can similarly add A/B variants to follow-up messages as well. Simply click the "+" icon next to any follow-up step and create an additional variant for testing.

• Configure delays and additional follow-up steps as needed.

• And then click on save and start campaign and you're done!

How A/B testing works in SalesRobot

• SalesRobot automatically distributes prospects between Variant A and Variant B.

• Performance is** tracked separately for each variant **so you can compare the stats.

• You can review results inside the campaign analytics and identify the better-performing version.

Updated on: 25/02/2026