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# How To Create A Connection Request Campaign using Sales Navigator

You can create connection request campaigns using LinkedIn Search/Sales Navigator URL in SalesRobot. This can be a great way to connect with potential customers and generate new leads.

Here's how you can do it -

* In Sales Navigator, select **Lead Filters**.

![](https://storage.crisp.chat/users/helpdesk/website/f4fedfcdcc3a3800/screenshot-2024-08-21-at-52112_qtlgd3.png)
* Add in filters to generate the right set of leads.

![](https://storage.crisp.chat/users/helpdesk/website/f4fedfcdcc3a3800/zight-recording-2024-08-29-at-_zi61ko.gif)
* Copy the URL.

![](https://storage.crisp.chat/users/helpdesk/website/f4fedfcdcc3a3800/screenshot-2024-08-21-at-52158_1h4ugcv.png)

### Creating connection request campaign

* Head over to **SalesRobot**

* Click on **Create Campaign**

* Select **I'm an advanced user** and in the next step add a name for your campaign.

* Select **Add from Sales Nav search**

![](https://storage.crisp.chat/users/helpdesk/website/f4fedfcdcc3a3800/zight-recording-2024-8-23-at-0_12a89ai.gif)
* Paste the copied URL from the Sales Navigator

* Click on Save

* Configure settings.

* In the next steps select how you want to create your sequence and later configure your campaign by adding a connection request message, follow-up messages, and setting the timing for when the messages will be sent.

![](https://storage.crisp.chat/users/helpdesk/website/-/f/4/f/e/f4fedfcdcc3a3800/recording2025-10-21140646-ezgi_1jehblq.gif)


* Once you've created your sequence, click **Save and Continue**.

* On the next page, select any prospect and click **View Complete Sequence** to preview the entire sequence exactly as that prospect will receive it. Review your messages one final time, make any necessary edits, and then launch your campaign.

![](https://storage.crisp.chat/users/helpdesk/website/-/f/4/f/e/f4fedfcdcc3a3800/recording2026-06-01152202-ezgi_orbssh.gif)


###### Additional tips for creating effective connection request campaigns:

* **Personalize your messages**: Make sure to personalize your connection request and follow-up messages. This will help you stand out from the competition.

* **Use a strong call to action**: In your connection request message, be sure to include a strong call to action. This could be something like "Let's connect to discuss how we can help your business grow."

* **Follow up consistently**: It is important to follow up with potential customers after you send your initial connection request. This will help you stay top of mind and increase your chances of getting a response.

* **Keep it short and within the character limit**: LinkedIn only allows 300 characters in a connection request note. Make your message concise and focused. If you can’t say something meaningful within that limit, it’s better to skip the note entirely.

* **Leave the message blank if you don’t have LinkedIn Premium**: Free accounts have limited message visibility, and sometimes notes don’t even show up properly. In that case, it’s smarter to send a blank request and follow up with a personalized message once they accept.